About Us

A Tradition Decades in the Making

Live Fully Now carries forward something this community has relied on for decades.

We are the proud continuation of what was previously known as the Hackettstown Health Food Store – a beloved local institution with roots going back to Washington, NJ, and then to Main Street in Hackettstown. The store was previously owned and operated by Uzma and Johny, who we love and respect deeply. We embrace their legacy of honesty, quality products, and genuine care – and carry it forward to help our neighbors live healthy, fulfilling lives.

This isn’t just a business. It’s a continuation of something that matters.

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Meet Blake Schicker

L.Ac., MSOM, COTA · 25-Year Hackettstown Resident

Blake Schicker is the owner and lead therapist at Live Fully Now Health Store and Healing Center. His path to integrative health is shaped by something many of his clients understand deeply: the lived experience of healing.

Blake’s own recovery from multiple traumatic injuries gave him a personal understanding of the challenges – and the possibilities – that come with reclaiming one’s health.

His work is grounded in an extensive educational foundation, including degrees from Rutgers University, the University of Wisconsin, and the Eastern School of Acupuncture and Traditional Medicine. He holds board certifications in both occupational therapy and acupuncture, and a Master’s in Oriental Medicine. In 2023, Blake was honored with the Spirit of the Great Sage award for clinical excellence, and has served as a guest lecturer on advanced therapeutic techniques for graduate-level clinicians.

Blake blends lived experience with integrative, evidence-informed care – helping individuals reduce pain, reclaim function, and move forward with confidence. At Live Fully Now, he brings that same philosophy to every product on the shelf and every conversation in the store.

CALL: 908-269-8702